Anthony Geisler’s participation in White House health discussions this week highlighted the intersection of fitness technology and federal wellness policy as officials seek innovative solutions to America’s activity crisis.
The Sequel Brands CEO joined health leaders and policymakers for strategy sessions addressing declining physical activity rates revealed in the new Make America Healthy Again report. Government research shows that over 70% of children aged 6-17 cannot achieve minimum daily movement targets.
Geisler’s inclusion signals federal recognition of how technology-enhanced fitness experiences can address public health challenges. His current portfolio demonstrates this integration through brands like BODY20, which uses electro-muscle stimulation technology, and Beem Light Sauna, which employs multiple light therapy modalities.
“The fitness community has waited a long time for this moment,” Geisler said regarding his White House invitation. “Physical movement isn’t optional anymore.”
The entrepreneur has consistently advocated for technology adoption within traditional fitness frameworks. His previous company, Xponential Fitness, grew into a global franchisor by acquiring and scaling boutique concepts that blend personal attention with technological innovation.
Recent conversations with Health Secretary Robert F. Kennedy Jr., CMS Administrator Mehmet Oz, and Special Advisor Calley Means have focused on how fitness technology can support broader wellness initiatives while maintaining human connection and community engagement.
During his Washington advocacy efforts, Geisler emphasized the importance of evidence-based approaches to movement intervention. His companies collect extensive data on workout effectiveness and member engagement, providing insights that inform both business strategy and public health recommendations.
“These stats are a serious wake-up call,” Geisler noted regarding youth inactivity trends. “When kids and teens aren’t moving enough, we’re setting them up for serious health issues down the road.”
His Sequel Brands portfolio represents next-generation wellness concepts that combine traditional movement principles with cutting-edge recovery and performance technologies. Each brand addresses specific aspects of human optimization while maintaining accessibility for mainstream consumers.
The fitness executive will continue his technology advocacy at the Athletech Innovation Summit in New York City this June. The event focuses specifically on how technological innovation can transform fitness delivery and outcomes, making it an ideal platform for advancing his policy priorities.